Fashion Forward: PFF 2010

For seven days this September, Perth Fashion Festival (PFF) returns with a spectacular calendar of over 50 events featuring more than 160 labels, 100 models and over 100 WA designers, big and small.
If you have never experienced PFF before, this is the year to do so, especially with PFF once again transforming the old Gasworks Building into a state of the art runway venue, Fashion Paramount. (more…)
Popsicle Top Picks @ PFF 2010
On William will once again take the attitude out of fashion with Popsicle, a pop-up shop dedicated entirely to emerging WA designers. This year Popsicle appears in the Perth Cultural Centre outside PICA, housed in two refurbished shipping containers, complete with outdoor exhibition space. An amazing array of items from 11 designers and four publishing ventures will be on sale, with OUTinPerth stopping by On William’s HQ to discover the top picks of Popsicle 2010: (more…)
Designer Profile: Alistair Trung

I always strive to bring the boy out of the girl, and the girl out of the boy. A man and a woman are different in body, but in soul and spirit, we are the same.
A meeting with Alistair Trung falls somewhere between profound fashion insight and holy communion for the soul’s sense of style. (more…)
Fashioning Now… Like WOW!

We fashion the future by shaping the now. It’s a simple logic really, that the steps we take now will determine where we end up in the near and distant future.
So while our politicians sit on their hands and call for more ‘assemblies’ (as though talking will remedy climate change) there are people actually out there doing stuff about it, from the proactive to the educational. (more…)
STYLEAID tribe Emerging Designers Steal The Show

STYLEAID tribe blew apart Burswood on Friday July 30 with an evening of style, sophistication and decadence. The evening was hosted by the delectable duo of Verity James – dressed in a sweeping orange Aurelio Costarella goddess gown – and 92.9’s Hottest Footy Player Dave Dawes, both of whom did a sterling job making sure the whole thing went off without a hitch. (more…)
Store Profile: Method Clothing

Method Clothing is in the heart of Mount Lawley, offering shoppers something a little unique, a little different from mainstream. Something distinct.
Since opening in April 2004, Method has carved out a niche for itself through sheer perseverance and a focus on local emerging labels.
‘I’d describe our feel as eclectic, everyday, and slightly urban with a very local fashion designer presence,’ explained Method’s owner Dale Emery. (more…)
STYLEAID: Student Designers Set To Shine Again!

Last year at STYLEAID a new innovation from Aly May (STYLEAID stylist supremo and parade coordinator) closed the parade with a bang! It was an idea that sprang from the desire to showcase some of the emerging talent that was coming through the various design schools here in Perth before the students graduated and to give them the freedom of expression that sometimes gets lost when trying to create and make a commercial range, which is so necessary once the designers get out into the reality of the big wide world. (more…)
STYLEAID Established Designer Profile: S2

If Chrissie Catling’s label, S2, was a cinematic feat it’d be an underground cult classic.
While other labels try to gorge themselves on big budget effects and sweeping gestures, hers is gritty, raw, multilayered and more than anything else, real.
Her clothes are edgy and directional. They intelligently accentuate, are asymmetrical and minimal, yet bold in their simplicity. (more…)
STYLEAID Emerging Designer: The Butcher & The Crow

Drama. All too often it’s used as a throw-away term in fashion to describe work of a certain sweeping ilk, work that is thrilling, vivid or striking.
Elisha Quintal’s label The Butcher & The Crow could be described as dramatic, but that’s too easy an description: at it’s core it’s so much more.
‘It was never my intention to be dramatic,’ Quintal said of her flowing silk garments which waft and engulf. (more…)
STYLEAID tribe Selling Fast

Well tickets for the hottest fashion fundraising event on the Perth calendar only went on sale 4 weeks ago and they are selling faster than ever!
Already all of the top level VIP tables have been sold and the Diamond and Platinum level tickets are shooting out the door, faster than you can send a model down the runway in 6 inch heels. (more…)









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