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ANZ launch ‘Hold Tight’ campaign to support LGBTI acceptance

ANZ launch ‘Hold Tight’ campaign to support LGBTI acceptance

The ANZ bank has continued to show their support for LGBTI people, launching a new advertising campaign that highlights that many LGBTI people still wouldn’t feel comfortable holding hands in public. The financial services provider commissioned research on the topic and presents its findings ahead of Auckland and Wellington Pride festivals. The research shows New […]

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The GAYTMs are here!

The GAYTMs are here!

The ANZ bank’s GAYTMs, that were so popular at Sydney’s Gay and Lesbian Mardi Gras, have appeared in Perth in time for PrideFEST. The colourfully decorated cash dispensers appeared on in front of the James Street branch in Northbridge last week and were immediately a hit with passersby who have been stopping to get snaps […]

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ANZ GAYTMS Return for Mardi Gras

ANZ GAYTMS Return for Mardi Gras

The ANZ ‘GAYTMs’ that gained popularity last year have returned in Sydney for Mardi Gras. This year the ‘GAYTMs’ have been customized with colourful decorations in homage to drag queens, dykes on bikes, disco dancing and dogs. Some of the GAYTMs play music when activated. One gives its users compliments. The screens have also been […]

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ANZ GAYTM Campaign Wins Award

ANZ GAYTM Campaign Wins Award

The company behind ANZ banks GAYTM campaign has won an award for their efforts. Earlier this year Eleven PR arranged for several ANZ ATM’s to be redecorated in glitter and rainbows. The campaign ran in conjunction with the bank’s sponsorship of the Sydney Gay and Lesbian Mardi Gras. Now the company has picked up a […]

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