A recent Toyota commercial that uses an androgynous transgender model to promote the 2013 Toyota Auris (Corolla) has faced a massive backlash by transphobic people in Japan.

What looks like a female model is shown strutting towards the car, shedding clothes along the way, the model reaches the car in just a bikini bottom. The Ukrainian model – known as Stav Strashko – then turns around, revealing a male chest.

Strashko told Candy magazine – ‘All the stylists put women’s clothes on me, and then it struck me that I can really look like a woman’. Negative backlash has forced Toyota to remove the option to comment on the Youtube video.