In a new twist on an idea that first emerged 5 years ago, STYLEAID is relaunching the STYLEAID photographic exhibition as a kick-off event this year on Friday April 30 at the Orangery Fine Art Gallery in Shenton Park.
Born out of an idea to create stunning fashion photography to raise additional funds for the WA AIDS Council through STYLEAID, this event is taking on a life all of its own this year. After taking a much needed rest this year the photographic exhibition returns with a group of great WA photographers who will all be displaying work that falls under the STYLEAID theme for 2010 – tribe.
The interpretation for each of the photographers is very different and while a few have gone with the fashion angle, as that is what they usually shoot in their work, others have taken a more lateral approach to their representation of the theme.
Iconic, stylish, contemporary and thrilling are all words that could be used to describe the range of images that will be on show for one month at the Orangery Gallery. This will be followed by a presentation of the images at the STYLEAID sponsors night in June and then once again at the main event on Friday July 30.
This year the exhibition has been in the capable hands of photographer Heather Reading who has guided the exhibition from initial thoughts through to completion of the framed shots that will be seen for the first time at the gallery.
‘I have been thrilled to be able to take on this project and to guide it to a different level to what it was previously,’ Heather said.
‘It was time to give it a bit of a shake up and not just focus on fashion but to allow the photographers to each bring their own unique photographic styles to the shoot. I am looking forward to seeing the reaction of people who drop by to see the exhibition; I predict it will be a huge success.’
For your chance to see some truly unique and delightful photographs head along to the gallery from May 1. They are all for sale with 100% of the sale going to the WA AIDS Council.
STYLEAID Photography Exhibition
The Orangery Fine Art Gallery
330 Onslow Road, Shenton Park WA
Open to the public from Saturday May 1.
Mark Reid
STYLEAID Committee Chair
