Premium Content:

AME: New Anti-Marriage Equality Ad is Fear Mongering

Fullscreen capture 7032015 121646 PM

Australian Marriage Equality has labelled a new advertisement from the Australian Marriage Forum that claims marriage equality will hurt children as “fear mongering”.

- Advertisement -

The advertisement is due to air on TV tonight as Sydney celebrates with the Gay and Lesbian Mardi Gras.

The TV spot argues that “Children have an equal right where ever possible to a Mum and a Dad” and argues that marriage equality will force children to miss out on a mother or a father.

The voice over is accompanied by vision of a crying child.

On the groups YouTube channel it describes marriage equality as “the demands of a few noisy adults”.

Watch the advertisement


The advertisement is fronted by Dr David van Gend who in 2011 wrote in THE AUSTRALIAN that Senator Penny Wong could never replace the missing father of her child.Australian Marriage Equality national director, Rodney Croome said the advertisement promoted discrimination.

“The Australian Marriage Forum campaign is actually harming the many Australian children being raised by same-sex couples because it defends discrimination against their families.” Croome said.

“According to the Bureau of Statistics tens of thousands of Australian children are currently in the care of same-sex couples, and these children deserve the same opportunities as other children, including the opportunity of having married parents.”

Maya Newell, who was raised by two women in Sydney also voiced her concern about the advertisement.

“As a child of two lesbian mums who have been in a committed, loving relationship for over 30 years I am deeply hurt by the Australian Marriage Forum TV campaign.”

“What kids need are parents who provide love, security and support, not two parents of the opposite gender.”

“Even though they haven’t been able to marry, same-sex couples have been raising children well for decades. I wish the Australian Marriage Forum would talk to the kids of same-sex couples before they decide to speak for us.”

Mr Croome said he expects the ad campaign to backfire.

“I assume the launch of this campaign on the same day as the Sydney Mardi Gras Parade is meant to be provocative, but actually it just highlights how out of place anti-gay prejudice is in our increasingly inclusive and respectful society.”

“If this campaign has any impact at all, its obvious prejudice and fear-mongering will actually increase support for marriage equality.”

OIP Staff

Latest

On This Gay Day | Merle Miller declared what it means to be a homosexual

The essayist came out in 1971 when he published an landmark essay about homosexuality.

Queer Screen reveals exciting Mardi Gras Film Festival program

The festival will screen two weeks of LGBTIQA+ cinema as Sydney celebrates Mardi Gras across the city.

Equality Australia urges government to work with The Greens on hate speech laws

“Leaving any group unprotected implies their safety matters less and that violence against them is tolerated."

2026 WA Premier’s Book Awards open for nominations

This year's awards will have a total prize pool of $120,000 spread across eight categories.

Newsletter

Don't miss

On This Gay Day | Merle Miller declared what it means to be a homosexual

The essayist came out in 1971 when he published an landmark essay about homosexuality.

Queer Screen reveals exciting Mardi Gras Film Festival program

The festival will screen two weeks of LGBTIQA+ cinema as Sydney celebrates Mardi Gras across the city.

Equality Australia urges government to work with The Greens on hate speech laws

“Leaving any group unprotected implies their safety matters less and that violence against them is tolerated."

2026 WA Premier’s Book Awards open for nominations

This year's awards will have a total prize pool of $120,000 spread across eight categories.

‘Campfire’: Award-winning circus show heading to Fringe World

Fusing comedy, horror and circus, Campfire is taking audiences into the wilderness this Fringe World season.

On This Gay Day | Merle Miller declared what it means to be a homosexual

The essayist came out in 1971 when he published an landmark essay about homosexuality.

Queer Screen reveals exciting Mardi Gras Film Festival program

The festival will screen two weeks of LGBTIQA+ cinema as Sydney celebrates Mardi Gras across the city.

Equality Australia urges government to work with The Greens on hate speech laws

“Leaving any group unprotected implies their safety matters less and that violence against them is tolerated."