Premium Content:

Bizarre UK advertisement baffles the world

Fullscreen capture 17122015 120505 PM

UK garden and homeware chain Robert Dyas has released a new television ad for Christmas that has the world asking, “Why?”

- Advertisement -

The odd clip features staff and patrons of the store declaring their sexual orientation before listing their personal interests and showcasing products from the store.

The declarations, which would make for great Grindr bios, have confused British viewers – catapulting the ad to viral status across the globe.

Some suspect the odd performance may be a reference to an ad from The Red House, a furniture store based in the USA.

The ad raises a number of pressing questions. Do YOU love shopping at Robert Dyas? Would the Christmas tree be perfect for a trans person? Why is the minion so terrifying? What was James implying about the drill? Does anyone have the guy in the grey hoodie’s phone number?

Watch the video below and share your questions with us.

Leigh Hill

Latest

On This Gay Day | Britain repealed the controversial 'Section 28' laws

The laws were brought in by the Thatcher government in 1988.

Government urged to consider combatting LGBTIQA+ hate in school curriculum

Education Minister Jason Clare is tackling antisemitism, but what about homophobia?

On This Gay Day | Neil Tennant is celebrating his birthday

See what else happened on this day in history.

Julia Zemiro to host ABC’s new true-crime panel show ‘Crime Night!’

"Anyone who loves bingeing the latest true crime podcast, or playing detective in the group chat, this is the show for you."

Newsletter

Don't miss

On This Gay Day | Britain repealed the controversial 'Section 28' laws

The laws were brought in by the Thatcher government in 1988.

Government urged to consider combatting LGBTIQA+ hate in school curriculum

Education Minister Jason Clare is tackling antisemitism, but what about homophobia?

On This Gay Day | Neil Tennant is celebrating his birthday

See what else happened on this day in history.

Julia Zemiro to host ABC’s new true-crime panel show ‘Crime Night!’

"Anyone who loves bingeing the latest true crime podcast, or playing detective in the group chat, this is the show for you."

Paola Pivi exhibition brings explosion of colour to AGWA

The Italian-born artist is known for playfully blurring the line between fantasy and reality, incorporating animals and everyday objects in surreal scenarios.

On This Gay Day | Britain repealed the controversial 'Section 28' laws

The laws were brought in by the Thatcher government in 1988.

Government urged to consider combatting LGBTIQA+ hate in school curriculum

Education Minister Jason Clare is tackling antisemitism, but what about homophobia?

On This Gay Day | Neil Tennant is celebrating his birthday

See what else happened on this day in history.