Premium Content:

ANZ GAYTM Campaign Wins Award

ANZ GAYTM
ANZ GAYTM’s on Pitt Street Sydney

The company behind ANZ banks GAYTM campaign has won an award for their efforts.

Earlier this year Eleven PR arranged for several ANZ ATM’s to be redecorated in glitter and rainbows.

- Advertisement -

The campaign ran in conjunction with the bank’s sponsorship of the Sydney Gay and Lesbian Mardi Gras.

Now the company has picked up a ‘Gold Spike‘ at Spikes Asia, the communication industry’s major festival and awards.

The ANZ bank has been a long term sponsor of Mardi Gras but this year they increased their involvement becoming a Principal Partner.

The bank transformed 10 of their ATMs decking them out with glitter, rhinestones, studs, denim and fur. The welcome messages on the machines were altered to read “Hello Gorgeous” and ‘Happy Mardi Gras!”.

The machines also dispensed rainbow colored receipts and announced that patrons had taken ‘cash out – and proud’. The campaign was so popular that the receipt rolls, that normally last a week, had to be replaced after the first hour of the campaign.

The ATM fees from the machine that were generated during the campaign were donated to LGBTIQ youth organisation Twenty10.

OIP Staff

 

 

Latest

Lawyers for Tyler Robinson ask he be allowed to wear civilian clothes in court

HIs lawyers have argued that his right to a fair trial is compromised if he is shackled and in prison garb.

‘Ballet Boy’ is the new single from Adam Noviello

This new song from Adam Noviello is filled with beats, soaring vocals and mesmerising lyrics.

The Equality Project responds to criticism of its ‘Better Together’ podcast

Concern has been raised over a podcast episode between The Equality Project's Jason Tuazon-McCheyne and Matt Beard from All Out.

Ollie Hunt returns with new tune ‘ah!’

The new track comes hot on the heels of his debut EP 'Prelude'.

Newsletter

Don't miss

Lawyers for Tyler Robinson ask he be allowed to wear civilian clothes in court

HIs lawyers have argued that his right to a fair trial is compromised if he is shackled and in prison garb.

‘Ballet Boy’ is the new single from Adam Noviello

This new song from Adam Noviello is filled with beats, soaring vocals and mesmerising lyrics.

The Equality Project responds to criticism of its ‘Better Together’ podcast

Concern has been raised over a podcast episode between The Equality Project's Jason Tuazon-McCheyne and Matt Beard from All Out.

Ollie Hunt returns with new tune ‘ah!’

The new track comes hot on the heels of his debut EP 'Prelude'.

On This Gay Day | The musical 'Victor/Victoria' opened on Broadway

The show was the last time Julie Andrews sang on stage.

Lawyers for Tyler Robinson ask he be allowed to wear civilian clothes in court

HIs lawyers have argued that his right to a fair trial is compromised if he is shackled and in prison garb.

‘Ballet Boy’ is the new single from Adam Noviello

This new song from Adam Noviello is filled with beats, soaring vocals and mesmerising lyrics.

The Equality Project responds to criticism of its ‘Better Together’ podcast

Concern has been raised over a podcast episode between The Equality Project's Jason Tuazon-McCheyne and Matt Beard from All Out.