Heated Rivalry star Hudson Williams has signed on as the new face of fitness equipment supplier Peloton, and the advertisement he stars in is turning heads.
Peloton is known for its treadmills and cycle machines, which are linked to video programs featuring instructors. In the clip, Williams works out to a soundtrack of David Bowie’s Fame, while instructor Tunde Oyeneyin appears in his space to guide his workout.
“Letting yourself go is a great thing that fitness can do for your life,” Williams says in the video, which runs for just over a minute. “Movement is the quickest way to get out of sticky feelings.”
Peloton is also known for one of the most questionable product placements in television history. In the first episode of the Sex and the City spin-off And Just Like That…, Carrie Bradshaw’s husband, Mr Big -played by Chris Noth – expresses his love for his Peloton bike before suffering a heart attack after a workout.
Williams’ appearance in the advertising campaign follows his recent role in the latest video from Icelandic musician Laufey.
