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Foxtel's new ad says "Stay Woke, Be the Goat, Post Your Vote"

It feels like every ad break on Foxtel currently features an advertisement from the ‘no’ campaign, but the broadcaster has created their own YES ads which they’ve rolled out across their music channels.

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The clips encourage younger people to fill out their marriage survey forms and get them to their nearest post box.

Styled like a very old fashioned advertisement, the spot cheekily explains that those red boxes you see scattered around the place are not art inhalations but post boxes that you can drop the form into.

The ad warns younger voters to remember the Brexit and Trump experiences, and make sure they follow through on actually posting the survey form back.

“ICMYI, the LGBTI need your help” the ad proclaims, asking viewers to “Stay Woke, Be the Goat and Post Your Vote”.

The advertisement is authorised by the Foxtel’s Director of Television Brian Walsh. The broadcaster has also added a pro-marriage equality footer to emails they’ve sent out this week.

A poll conducted by Newgate research for the Equality Campaign revealed that 77% of Australians have already filled out their survey forms and sent them back in.

Older Australians are the most likely to have sent the forms back to the government, while 69% of Australians aged between 18 and 35 indicated they would return the forms.

An additional 17% of people in the younger age group, said they’d filled out the form, but hadn’t put it in a mail box yet.

Earlier in the campaign many scoffed when Labor MP Andrew Leigh posted a video explaining to younger Australians what a post box was, but it turns out he may have had a point.

Given that older voters are also the demographic most likely to vote no to marriage equality, it makes sense that younger voters are suddenly being encouraged to complete the final step in the process to support marriage equality.

Check out the ad below.

MARRIAGE EQUALITY from FOXTEL Music Channels on Vimeo.

OIP Staff, image: it’a stock photo of a really cute goat. 


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