Pinkification is a photographic exhibition currently occupying Edith Cowan University’s Spectrum Project Space.

The project is the creative research component of Deedee Noon’s First Class Honours Degree. It explores various female relationships with the colour pink, a colour which is inextricably linked with modern ideals of femininity.

Pink is marketed as a colour ‘for girls’ from birth, used to attribute femininity to newborn babies as well as being used as a tool to sell women and girls everything from toys to razors.

The photographic image series depicts a journey through females ages, from four to over eighty years of age, each expressing their own individual relationship with the colour pink.

Noon explores the many different meanings the colour has to her subjects, and each subject has chosen a name for their particular shade to the overall effect of a varied and pluralistic map of possible female identities.

Pinkification continues until Saturday June 7th. Artist talks will take place on Saturday May 31st and 2.00pm and Thursday June 5th at 6.30pm.