Premium Content:

London Pride asks why pride matters in 2018?

London Pride celebrated pride over the weekend with huge crowds people turning out to watch the parade. There were so many requests to take part in the parade this year that organisers capped the number of people who could participate at 30,000 marchers.

- Advertisement -

In the lead up to the event London Pride developed an advertising campaign that asked, and answered, the question of why Pride still matters in 2018.

Set to the LGBTI anthem Somewhere Over the Rainbow a series of videos highlighted that LGBTI+ people still face many challenges. For all the advancements in marriage equality and combating stigma and discrimination, there are areas where much work is still needed.

Hate crimes are increasing.

People still get verbally abused.

People still struggle to come out to their friends and family.

The full video includes more people facing discrimination but it takes a turn for the better when people find understanding family members and the diverse LGBTI community.

Rainbow full length

Posted by Pride in London on Monday, June 25, 2018

 

Iain Walters, London Pride’s Director of Marketing, said the organisation took a very different approach this year with their marketing plan.

Creative agency BMB created the advertising campaign based on research that London Pride conducted with the community. In a video for Campaign Harry Boothman from the agency said “there are still lots of struggles going on.” and the challenge was to remind people that Pride is not just a party but also an important time to highlight inequality.

Walters said it was concerning that the number of LGBTI hate crimes in London had been gradually been increasing in recent years.

“There’s actually a 35% increase in gate crimes reported to the Metropolitan Police” Walters said revealing a survey had shown that nearly fifty per cent of LGBTI people in London had experienced a hate crime at some point in their life.

OIP Staff


Latest

Tomas Clifford got stood up – so he wrote a show about it

He took on our challenge of trying to answer 20 random questions in 120 seconds.

On This Gay Day | Transgender pioneer Virginia Prince died in 2009

In 1960, she began publishing the trailblazing magazine Transvestia.

Robert De Niro voices support for his trans daughter Airyn

"I love and support Airyn as my daughter." De Niro said following her announcement about her gender.

Greens candidate Avery Howard on why we need more young people in parliament

A wave of online hate hasn't deterred Avery Howard how is running in the seat of Fowler in New South Wales.

Newsletter

Don't miss

Tomas Clifford got stood up – so he wrote a show about it

He took on our challenge of trying to answer 20 random questions in 120 seconds.

On This Gay Day | Transgender pioneer Virginia Prince died in 2009

In 1960, she began publishing the trailblazing magazine Transvestia.

Robert De Niro voices support for his trans daughter Airyn

"I love and support Airyn as my daughter." De Niro said following her announcement about her gender.

Greens candidate Avery Howard on why we need more young people in parliament

A wave of online hate hasn't deterred Avery Howard how is running in the seat of Fowler in New South Wales.

Abdul Abdullah wins the The Archibald’s Packing Room Prize

His painting 'No mountain high enough' is one of 57 works in contention for the prestigious award.

Tomas Clifford got stood up – so he wrote a show about it

He took on our challenge of trying to answer 20 random questions in 120 seconds.

On This Gay Day | Transgender pioneer Virginia Prince died in 2009

In 1960, she began publishing the trailblazing magazine Transvestia.

Robert De Niro voices support for his trans daughter Airyn

"I love and support Airyn as my daughter." De Niro said following her announcement about her gender.