Absolut vodka highlights criminalisation of homosexuality

A new campaign from Absolut Vodka highlights the 72 countries around world where being gay is still illegal.

The ‘Kiss with Pride‘ campaign features a series of posters of same sex couples kissing, all of the people featured are from nations that outlaw same-sex activity.

As the United Kingdom marks 50 years since the decriminalisation of homosexuality the campaign shines a light on the many places where inequality, discrimination and prejudice still occur.

The campaign was shot be celebrity photographer Sam Bradley.

“I was drawn to the ‘Kiss With Pride’ campaign because the idea was so pure,” Bradley said in a statement. “I knew I had to be involved. It’s quite rare for advertising to be for a cause without it feeling disingenuous. This felt absolutely natural and true.”

The popular vodka has been a longtime supporter of the LGBTI community and often highlighted gay rights in its advertising campaign and even created a rainbow vodka brand.

Alongside the posters and photos on their website created by Bradley, Absolut also recently released a short film highlighting their support of people of diverse sexuality and gender.

OIP Staff

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