UNICEF today announced the appointment of their newest Ambassador, multi-million selling recording artist P!nk, who will build on her current role as the UNICEF Kid Power National Spokesperson to raise awareness about UNICEF’s lifesaving health and nutrition programs around the world.

As a UNICEF Ambassador, P!nk will use her voice to encourage families across the United States to get active and save lives with UNICEF Kid Power. She will also educate the public about UNICEF’s global health and nutrition programs, and highlight UNICEF’s role in fighting global malnutrition, which impacts 159 million children worldwide.

“As a mom myself, it’s devastating to know that children are suffering because they don’t have adequate nutrition. All children should be able to grow up strong and healthy, with the opportunity to reach their full potential,” P!nk said.

“As a UNICEF Ambassador, I want to use my platform to help end global malnutrition, which is why I’m so excited about UNICEF Kid Power – which gets kids and families involved in saving children’s lives.”

By getting active with the UNICEF Kid Power Band, kids go on missions to learn about new cultures and earn points. Points unlock funding from partners, parents and fans, and funds are used by UNICEF to deliver lifesaving packets of therapeutic food to severely malnourished children around the world.

In July 2015, P!nk traveled to Haiti with UNICEF to witness first-hand the transformative impact that therapeutic food can have on malnourished children, who can be successfully treated in their own communities, and see the progress that has been made for children since an earthquake devastated the country in 2010.

She visited a health center for infant care where mothers can have their children vaccinated, as well as examined and treated for severe acute malnutrition and attend breastfeeding courses. P!nk was also introduced to other UNICEF programs, including education initiatives and polio, diphtheria and whooping cough immunizations programs.

“We are thrilled to have P!nk join us as the newest UNICEF Ambassador,” said Caryl M. Stern, President & CEO of the U.S. Fund for UNICEF. “As a passionate advocate for children and healthy living, P!nk demonstrates a deep commitment to our mission to put children first. We are excited that she is shining a light on the critical issue of malnutrition – which affects 1 in 4 children around the world – while continuing to support UNICEF Kid Power, and encourage families across the country to be part of the solution.”

In her new appointment as a UNICEF Ambassador, P!nk joins a roster of celebrities who have advocated for children on behalf of UNICEF, including Audrey Hepburn, Téa Leoni, Sarah Jessica Parker, Laurence Fishburne, Alyssa Milano, and Selena Gomez.

Source: Media Release from UNICEF, images Michael Crook