Premium Content:

Brands called on to drop James Charles over sexting behaviour

YouTube beauty influencer James Charles has admitted he had inappropriate sexting conversations with two underage boys, and now people are asking why the brands he works with are not cancelling their business relationships.

- Advertisement -

Charles has denied accusations that he was grooming the younger men, saying that he had asked them their age before chatting to them, and he claims they both claimed to be eighteen. In a subsequent video post he has conceded that it was his responsibility to perform adequate checks before commencing the sexually changed exchange.

“These conversations should have never happened,” Charles said in the 14-minute video. Issuing a public apology to the two boys, Charles he would take time away from posting on social media to “educate” himself about these issues.

The YouTuber has a massive audience of 25 million subscribers to his channel, but has been rocked by controversy in the past. Back in 2019 he set a record for losing subscribers, when over 1 million people unsubscribed from his channel in a single day. The audience loss followed accusations that Charles targeted heterosexual men and tried to convince them to engage in sexual activity.

The controversy however was only a small blip in the makeup artist’s career, his audience has grown substantially over the last two years, his Youtube audience has risen from 16 million to 25 million, and he has 32 million followers on Tik Tok. In recent years he’s forged ahead striking new partnership deals with major brands.

YouTube have announced that Charles will no longer be the host of their online show Instant Influencer, they’ll be taking the show in a new direction for its second season and will engage a new host. The company did not give an explicit reason for dropping Charles, and he remains on their monetization program with his channel.

Business Insider has also approached many of the brands who’ve developed sponsorship deals with in the past, most have declined to comment on his recent troubles.  

OIP Staff


Love OUTinPerth Campaign

Help support the publication of OUTinPerth by contributing to our
GoFundMe campaign.

 

Latest

On This Gay Day | Philosopher Roland Barthes was born

Barthes was a prominent French literary theorist and semiotician whose work had a profound impact on the fields of literary criticism, cultural studies, and semiotics.

Couch Potato | Celebrity Traitors comes to a thrilling conclusion

It's been declared one of the best TV series of the year.

Hunter Page-Lochard chats about new series ‘Reckless’

The new SBS series is a world-class thriller and black comedy.

Japanese student arrested after TikTok sting by juveniles

WA Police have again urged people to report crimes rather than set up their own operations for social media clout.

Newsletter

Don't miss

On This Gay Day | Philosopher Roland Barthes was born

Barthes was a prominent French literary theorist and semiotician whose work had a profound impact on the fields of literary criticism, cultural studies, and semiotics.

Couch Potato | Celebrity Traitors comes to a thrilling conclusion

It's been declared one of the best TV series of the year.

Hunter Page-Lochard chats about new series ‘Reckless’

The new SBS series is a world-class thriller and black comedy.

Japanese student arrested after TikTok sting by juveniles

WA Police have again urged people to report crimes rather than set up their own operations for social media clout.

Adelaide Pride filled the streets with colour

Adelaide's Pride festival filled the streets as the city begins its month long Feast Festival celebrations.

On This Gay Day | Philosopher Roland Barthes was born

Barthes was a prominent French literary theorist and semiotician whose work had a profound impact on the fields of literary criticism, cultural studies, and semiotics.

Couch Potato | Celebrity Traitors comes to a thrilling conclusion

It's been declared one of the best TV series of the year.

Hunter Page-Lochard chats about new series ‘Reckless’

The new SBS series is a world-class thriller and black comedy.