Underwear label DSQUARED2 have released a new video to promote their ‘tighty whiteies’.

The label is the home of of twin brothers Dean and Dan Caten.

The new clip is directed by cool filmmaker and photographer Steven Klein.

The filmmaker who is currently working on Madonna’s ‘secret project’ isn’t the only connection between Madge and the underwear label. Their recent clothing campaign featured Madonna’s boyfriend Brahim Zaibot and they’ve created costumes for her tours.

Check out the DSQUARED2 website to order some of their product.