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ACMA rules iceberg marriage ads are OK

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The broadcast media authority has ruled that the controversial television advertisements that compared marriage equality to the Titanic striking the iceberg did not breach televisions codes of practice.

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The Australian Communications and Media Authority has released the results of its investigation into the Marriage Alliance’s advertisements that drew wide spread criticism when they aired on national television.

The ACMA responded to two separate official complaints about the advertisements airing on Pay TV provider Foxtel. One complainant also raised concern over how the broadcaster responded to the their complaint.

The watchdog found that the advertisements did not breach television’s code of conduct and noted that Foxtel has taken into account the potential that the advertisement may have been seen as offensive by some viewers.

The ACMA also noted that the broadcaster had also screened advertisements from Australian Marriage Equality who promote marriage being allowed for same sex couples.

Foxtel was found to have answered the viewers complaints in a satisfactory manner.

The broadcaster announced that it would no longer be running the advertisements following  a large number of complaints from viewers. The ABC’s ‘Media Watch‘ program criticized television stations for turning down the advertisement and argued that proponents of traditional marriage were not been given sufficient coverage on some television stations.

Read the full report from ACMA here.

OIP Staff

 

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