Conservative group Family Voice Australia are calling on its members to write to underwear manufacturer Bonds and complain about their advertising imagery that features a same-sex couple.
In a letter to the groups followers South Australian director David d’Lima describes the advertisement as a one that aims to “undermine the bonds of faith” and push explicit images into the market place ahead of “the Nativity season”.
d’Lima argues that images of same sex couples embracing are not suitable at any time of the year, but should especially not be seen at Christmas. He urges followers to complain the company and “urge them to turn away from endorsing same-sex behaviour and to cease undermining family and faith especially ahead of Christmas.
Amusingly Family Voice has published the images from the Bonds campaign with large black censorship boxes covering the models faces and bodies.
“Images of two men kissing passionately while sporting only their Bonds underwear is hardly the appropriate message at any time of the year – and particularly not at Christmas,” d’Lima said.
“That special time which bonds faith and family should not be contaminated by businesses pushing explicit images into the marketplace.”
“Many Australian families will no longer be comfortable purchasing from a company that displays a blatant disregard for the nativity season. Bonds should apologise and withdraw its current advert that undermines the bonds of faith ahead of Christmas.”
OIP Staff wear Bonds underpants.
