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Lets Get Physical: A Media Exercise

Lets Get Physical: A Media Exercise

The impact the media has on the health and fitness industry is astronomical. Thanks to shows such as ‘The Biggest Loser’, terms like caloric deficit, clean eating and metabolic rate are recognised by many households. ‘The Biggest Loser’ debuted in Australia in 2006, and when I started my fitness business in early 2009 the knock-on […]

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